Engineering Notes
Thinking on AI systems, architecture, and the craft of building things that work.
Why Does AI-Generated Outreach Sound Like a Bot — and How We Fixed It With a Sender Voice Profile (2026)
AI outreach reads like a bot for two fixable reasons: prompts that instruct sales-deck structure, and a system that knows the recipient but nothing about the sender. How we diagnosed it, why regex enforcement failed, and the sender-voice-profile architecture that made messages human again.
Case StudyThe 80-Line Agent Loop: Shipping a Buyer-Facing AI Assistant Against a Live B2B Catalogue
How we shipped an agentic AI inventory assistant over ~30,000 SKUs with 11 tools, prompt caching, and an 80-line tool-use loop — no LangChain, no agent framework.
Case StudyFrom Synopsis to Cinematic Trailer: Building an AI Film Pipeline in 9 Days
A production platform that takes a film synopsis and generates a complete cinematic trailer — voiceover, original score, storyboard, animated video, and promo assets — built and deployed in 9 days using seven chained AI models.
Case StudyHow We Built a Medicare Document Pipeline for 4,400 Plans in 72 Hours
Speed without shortcuts. Here's how architectural judgment plus AI tooling compressed a 6-week project into 3 days.
Case StudyCase Study: How an SME Saved $65k/Year With Custom Automation
35-person professional services firm automated 5 workflows. Investment: $18k. Results: 40h/week saved = $65k/year. 362% first-year ROI. 3.3-month payback.